Social Media

Social media coverage for people running their own accounts, not for agencies with a content team.

The posts here fall into three groups. Tools — schedulers, editors, analytics and the AI layer that has arrived on top of all of them. Tactics — what actually moves reach on each platform, and what is just repeated advice nobody has tested. And the practical Instagram utilities people search for constantly: Reels viewers, profile lookups, downloaders, and honest answers about what each one can and cannot do.

We are consistently sceptical about two things: tools that ask for your account password, and any claim that a platform’s algorithm can be gamed reliably. Both tend to end badly.

If you are here for a specific Instagram question, the Instagram and Reels tools section covers the common ones directly.