SEO

SEO coverage with a bias toward what still works when search itself is changing.

That increasingly means two jobs rather than one. Traditional search optimisation — technical health, on-page structure, internal linking, the things that decide whether a page can rank at all. And generative engine optimisation: getting cited by AI answer engines, which read structure, entities and clear direct answers rather than counting keywords.

The posts here lean practical. Fewer theories about ranking factors, more specific fixes with the reasoning attached, because most sites are held back by a small number of concrete problems rather than by a missing strategy.

Where something is genuinely uncertain — and a lot about AI search still is — we say so rather than presenting a guess as a rule.